Role Overview

The General Manager – CEPAA is a strategic leadership role responsible
for driving the organization's efforts in communication, education, public
awareness, and advocacy. This position requires a dynamic media and
communications professional who can develop and execute cutting-edge strategies
to amplify CanKids’ mission, raise awareness about pediatric cancer, engage
diverse stakeholders, and advocate for systemic change. The General Manager
will lead a multidisciplinary team to align messaging, build partnerships, and
ensure impactful outreach through campaigns, content, and education.
initiatives.

Key Responsibilities

1. Strategic
Planning and Leadership
- Design
and implement a holistic communication, patient education, and advocacy
strategy aligned with CanKids’ mission and vision.
- Lead
initiatives to increase public awareness about pediatric cancer, care, and
survivorship while influencing policy and systemic change.
- Develop
clear, impactful messaging tailored to diverse audiences, including
families, healthcare professionals, policymakers, donors,



and volunteers.
- Collaborate
with cross-functional teams, including fundraising, operations, and
program heads, to ensure consistent and aligned messaging.

2. Public
Awareness and Advocacy
- Lead
high-impact awareness campaigns, events, and initiatives that educate the
public and stakeholders about pediatric cancer.
- Advocate
for healthcare equity by creating compelling advocacy materials, including
policy briefs, white papers, and position statements.
- Build
partnerships with government agencies, healthcare organizations, and
nonprofits to further advocacy goals.
- Represent
CanKids in external forums, panels, and events to enhance its advocacy
presence.

3. Content
Development and Educational Outreach
- Oversee
the creation of educational materials and resources for caregivers,
schools, healthcare providers, and other stakeholders.
- Drive
storytelling initiatives to amplify patient and careg

📌 Head CEPAA (New Delhi)
🏢 Cankids...Kidscan
📍 New Delhi