Role Overview:
We are looking for a Digital Marketing Lead to own Cyware’s end-to-end digital growth engine across inbound and paid channels. This role goes beyond traffic and vanity metrics, you will be responsible for driving qualified pipeline and revenue impact through a combination of SEO, content, paid acquisition, and conversion optimization. You will work closely with sales, product marketing, and content teams to build a high-performance demand generation engine.
What You Will Do:
Digital Growth Ownership
Own and drive end-to-end digital growth strategy across:
Inbound: SEO, GEO, content-led growth
Paid: Google Ads, LinkedIn, Reddit, and other relevant platforms
Ensure alignment with business goals, with a robust focus on pipeline generation over traffic.Use data to shape strategy and channel investment decisions, connecting performance to CAC, pipeline, and revenue
Inbound & Organic Growth
Lead SEO and GEO strategy including:
Keyword research and intent mapping
On-page and technical SEO
Content optimization and search performance




Partner with content team to build a scalable organic acquisition engine
Paid Marketing & Performance
Plan and execute paid campaigns end-to-end with full ownership of:
CPL (Cost per Lead)
CAC (Customer Acquisition Cost)
ROAS (Return on Ad Spend)
Continuously optimize targeting, creatives, and funnel performance
Diagnose underperformance, reallocate budgets, and run structured experiments to improve efficiency and outcomes
Funnel & Conversion Optimization
Design and optimize end-to-end conversion funnels:
Landing pages
Email nurture journeys
CRO experiments (A/B testing, UX improvements)
Improve conversion rates across the funnel (visitor → MQL → SQL → pipeline)
Marketing Automation & CRM
Leverage tools like HubSpot, Salesforce (or equivalent) to:
Build automated workflows
Manage lead lifecycle and scoring
Enable seamless marketing → sales handoff
Analytics & Performance Tracking
Own performance measurement using GA4, GTM, and oth

📌 Sr/ Digital Marketing Strategist (Bengaluru)
🏢 Cyware
📍 Bengaluru