Job Description:

Role: Marketing

Designation: Marketing Manager
Gender: Male/ Female
Years of experience required: Minimum 8-10 years of work experience as an individual contributor in Marketing Communication

Role Summary:

 Develop, execute and drive the marketing and communication strategies for the Company.
 Report the effectiveness of these strategies to the management.

Detailed Responsibilities:

 Developing and Executing Communication Strategies:

o Formulate and implement marketing communication plans aligned with business objectives.
o Collaborate with cross-functional teams to ensure consistent messaging across all channels.

 Coordinating with External Agencies:

o Collaborate closely with external marketing and advertising agencies to execute campaigns effectively.
o Provide transparent briefs and guidelines to agencies, ensuring deliverables meet brand standards.
o Monitor agency performance and provide feedback for continuous improvement.

 Overseeing Strategy Implementation:





o Ensure the successful execution of marketing strategies by coordinating with internal teams.
o Monitor and evaluate the effectiveness of campaigns, making adjustments as needed.

 Database Marketing:

o Develop and implement database marketing strategies to effectively reach and engage target audiences.
o Utilize customer data to personalize communication and enhance marketing effectiveness.

 Online & Offline Marketing:

o Lead digital marketing efforts, including social media campaigns, email marketing, and online content creation.
o Collaborate with digital agencies to optimize online presence and analyze performance metrics.
o Plan and execute offline marketing initiatives, including events and traditional advertising.

 Brand Management:

o Uphold and enhance the organization's brand identity.
o Ensure consistent brand messaging across all communication channels.
o Coordinate with creative agencies for brand development and adherence.

 Internal Communication:

o Dev

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