Job Title:

Lead Offline Marketing

Reporting To:

AVP Marketing

About Finnovate:

Finnovate is a holistic financial
planning and wealth advisory platform. We are passionate about transforming
the way Indians get personal finance advice. Our team is dedicated to
providing comprehensive financial solutions that cater to the unique needs of
our clients.

Job Summary

We are
seeking an Offline Marketing Team Lead to plan and drive localized,
funnel-based offline marketing initiatives from the Head Office. The role
involves working closely with branch leaders to design proactive marketing
calendars covering brand awareness, engagement programs, and curated client
events where digital channels have limited reach.

The candidate will provide strategic direction, frameworks, and governance
while supervising branch-level coordinators responsible for on-ground
execution. The role emphasizes proactive planning, partnership development,
brand consistency, and measurable funnel impact, rather than last-mile event
logistics or operational execution.

Location:

Mumbai

Employment Type:





Full time

Key Responsibilities – Offline
Marketing Team Lead (HO-Based)

1.
Centralized Offline Marketing Strategy & Calendar Planning

· Develop and own the annual and quarterly
offline marketing roadmap across regions in alignment with overall sales
funnel targets.

· Proactively identify market-level
opportunities in advance rather than reacting to branch requests.

· Define structured offline playbooks for
Top, Mid, and Bottom funnel activities.

2.
Funnel-Based Local Marketing Design

In collaboration with branch leaders,
design offline initiatives across:
- Top
of Funnel: Local brand visibility, association
partnerships, sponsorships, medical ecosystem branding.
- Mid
Funnel: Knowledge seminars, curated group
engagements, educational meets.
- Bottom
of Funnel: Closed-door roundtables, curated HNI/doctor
meets, high-intent relationship events.

The role focuses on strategy,
structure, a

📌 Lead Offline Marketing (Mumbai)
🏢 Finnovate
📍 Mumbai