We’re not looking for a “content scheduler.”

We’re hiring an analytics-led Social Media Manager who can build a scalable content engine that drives:
- Reach
- Trust
- Conversions

Your mandate is simple:

Turn social media into a consistent growth channel—not just a content channel.

You will work closely with:
- Growth Team
- Copywriters
- Designers & Video Editors
- Influencers / Creators
- Founders
- Marketing Team

What You Will Own (KRAs)

1. Social Growth Engine (Core Ownership)
- Build and execute platform strategy across:
- Instagram
- YouTube (Long + Short Form)
- Other relevant platforms
- Own:
- Content calendar
- Posting cadence
- Distribution strategy

You are responsible for:

“How do we grow consistently every week?”

2. Content Performance System
- Identify:
- Winning formats
- Hooks
- Content themes
- Build:
- Repeatable content loops
- Scalable content frameworks
- Continuously:
- Test
- Iterate
- Optimize

You are responsible for:

“What content works and why?”

3. Creator & Influencer Engine
- Identify and onboard:
- 25K–150K follower creators




- Relevant talent partnerships
- Build:
- UGC pipeline
- Creator briefs
- Manage:
- Output quality
- Content consistency

You are responsible for:

“How do we generate high-quality content at scale?”

4. Persona-Led Content Strategy
- Translate:
- Male vs Female psychology
- Age segments (35–60)

Into:
- Content themes
- Hooks
- Formats

5. Community & Engagement
- Drive:
- Comments
- Saves
- Shares
- Build:
- Active audience interaction
- Meaningful conversations

You are responsible for:

“Do people care enough to engage?”

6. Performance Analysis (CRITICAL)
- Track:
- Content-level performance
- Identify:
- Patterns
- Drop-offs
- Opportunities
- Turn insights into:
- Current content ideas
- Better hooks
- Stronger formats

7. Social â Growth Integration
- Partner with Growth team to:
- Repurpose winning content into ads
- Align messaging across funnel

You are responsible for:

“How does social contribute t

📌 Senior Social Media Manager (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)