Job Description:

The Campaign Management & Customer Insights role is responsible for leading end-to-end
customer lifecycle campaigns, leveraging data-driven insights to enhance engagement, retention,
and revenue growth. The role also oversees MarTech platform management and provides UI/UX
feedback to strengthen app and digital innovations. A key part of the mandate is close
collaboration with cross-functional teams to design, execute, and measure impactful campaigns,
while driving a deeper understanding of customer behaviour through analytics and insights.

• Strong knowledge of Customer Lifecycle Management (CLM), CRM, and multi-channel
campaign management.
• Proficiency with campaign management platforms is added advantage (e.g., MoEngage,
CleverTap, WebEngage, Salesforce, etc.).
• Robust analytical skills with the ability to interpret data, identify trends, and generate
actionable insights.
• Excellent project management, communication, and stakeholder engagement abilities.
• Ability to multitask and thrive under tight timelines in a fast-paced environment.





What you’ll bring to the team:
Campaign Management
• Plan, design, and execute lifecycle campaigns across SMS, Email, App, WhatsApp,

Notifications, and other channels to drive engagement, renewals, upgrades, and win-
backs.

• Partner with the CLM Head to define campaign strategy, segmentation logic, and
messaging frameworks.
• Ensure timely, accurate execution of campaigns aligned with business priorities.
• Continuously monitor, optimize, and report campaign performance against KPIs such as
CTR, conversions, churn reduction, and ARPU uplift.
Customer Insights & Analytics
• Translate customer data into actionable insights for segmentation, targeting, and
personalization.
• Collaborate with Analytics/BI teams to track journeys, lifecycle stages, and behavioral
patterns.
• Conduct post-campaign deep-dives to identify learnings and apply them to future
initiatives.
• Champion data-driven decision-making withi

📌 Lead Campaign Management (Mumbai)
🏢 Talent Leads Consultants
📍 Mumbai