SOCIAL MEDIA EXECUTIVE — ROLE INTENT & SUCCESS DEFINITION

Together Hospitality

Role Intent

The Social Media Executive is responsible for the daily, accurate, and disciplined execution of social media activity for assigned brands and outlets, including post-publishing optimisation and complete community responsiveness.

This role exists to ensure that approved content is:
- Published on time
- Presented correctly
- Actively supported after posting to maximise visibility and engagement
- Fully responded to across comments and messages

The Social Media Executive does not create strategy or creative direction.
They execute what is planned by Brand Managers, Copy, and Creative teams and ensure that social platforms remain active, responsive, and well-managed at all times.
Social media is the most visible daily brand touchpoint.
This role ensures that execution quality, optimisation, and responsiveness consistently protect and enhance brand perception.

What This Role Is Responsible For

1. Daily Posting & Execution
- Publish approved posts, reels, and stories on schedule




- Ensure captions, tags, locations, hashtags, mentions, and credits are accurate
- Follow posting schedules independently
- Flag missing assets or approvals early

2. Post-Publishing Optimisation (SMO)
- Apply correct hashtags, location tags, and account tags
- Share feed posts to stories where relevant
- Engage with early comments to improve reach
- Monitor performance during the first 24 hours
- Take corrective actions when approved:
- Pinning comments
- Updating captions
- Re-sharing posts to stories

3. Stories & Real-Time Updates
- Post daily stories aligned with approved plans
- Support feed posts through stories
- Share live updates during events, weekends, and promotions
- Ensure stories feel active, current, and intentional

4. Community Management (Non-Negotiable)
- Reply to all comments and messages across social platforms
- Monitor comments, DMs, mentions, and tags throughout the day
- Re

📌 Social Media Executive (Pune)
🏢 Rare Ideas
📍 Pune