Job Title: Marketing Manager

Department: Marketing

Reports to: CEO

Location: Raipur, Chhattisgarh

Hospital: Institute of Medical Science

Job Summary

The Marketing Manager will be responsible for enhancing the hospital’s visibility,

reputation, and patient engagement through a mix of public relations, doctor liaisoning,

outreach activities, and digital marketing. Acting as the face of the hospital in the community

and medical fraternity, this role focuses on building solid relationships, managing hospital

events, and ensuring effective communication of the hospital’s services to both patients and

stakeholders.

Key Responsibilities

Public Relations & Branding

1. Serve as the hospital’s representative in external forums, media interactions, and

community events.

2. Build a strong hospital brand image through consistent messaging, patient success stories,

and health awareness initiatives.

3. Develop PR content such as press releases, media kits, and newsletters.

Doctor Liaisoning & Referral Management

1.



Build and manage long-term relationships with local doctors, clinics, and nursing homes

for patient referrals.

2. Organize Continuing Medical Education (CME) programs and networking events for

referring doctors.

3. Ensure seamless communication and support to referral partners.

Community Outreach & Events

1. Plan and oversee health camps, awareness drives, and hospital-led wellness initiatives.

2. Partner with schools, corporates (for camps), and NGOs for health awareness programs.

3. Monitor impact of outreach events and ensure follow-up conversions.

Digital Marketing & Communication

1. Manage hospital’s digital presence across social media, website, and search platforms.

2. Coordinate online campaigns to promote hospital services, specialties, and

achievements.

3. Track analytics to measure effectiveness and optimize campaigns.

Strategic Planning & Leadership

1. Prepare annual marketing plans and budgets aligned with hospital growth

📌 Marketing Manager (Raipur)
🏢 N Human Resources & Management Systems
📍 Raipur