Summary

The role is responsible for driving and overseeing the end-to-end MRF & E-commerce sales and distribution activities for Milk & Milk Products. This position plays a critical role in achieving business targets by ensuring seamless execution, strategic promotion, and compliance with ISO standards. The incumbent will lead and support the sales team, build brand visibility, optimize product availability, and enhance market penetration through data-driven strategies. Key focus areas include sales performance, distribution network expansion, consumer acquisition, promotional planning, and cross-functional coordination. The role demands solid leadership, analytical acumen, and a proactive approach to identifying business gaps and implementing corrective actions to ensure sustainable growth and operational excellence.

Responsibilities
- Plan, execute, and promote MRF & Ecom business activities to achieve sales targets as per the annual business plan.
- Lead team development and performance to align with organizational objectives.




- Strengthen brand identity and increase market visibility through strategic initiatives.
- Manage product lifecycle activities including forecasting, availability, listing, merchandising, shelf share, and pricing.
- Oversee sales operations such as target achievement, margin optimization, promotions, and rental management.
- Design and implement a scalable consumer acquisition model to drive customer growth.
- Monitor and evaluate the distribution network, channel marketing systems, and local buyer performance.
- Identify business gaps and develop targeted sales promotional activities to address them.
- Build market intelligence and expand the distribution network across cities and towns.
- Ensure accurate reconciliation of sales realizations and outstanding receivables.
- Develop and execute effective marketing plans, including BTL activities.
- Organize customer contract programs and manage feedback and complaint resolution.
- Oversee

📌 Key Accounts Executive (Bengaluru)
🏢 Heritage Food
📍 Bengaluru