To drive growth in the stock broking business by acquiring new retail and HNI clients, while simultaneously expanding and managing a network of Sales Associates / Authorized Persons (APs).
Key Responsibilities
- Client Acquisition (Retail & HNI)
- Develop and execute strategies to acquire new trading and demat accounts.
- Drive acquisition through Marketing/Sales activities, offline campaigns, referrals, and partnerships.
- Build and maintain relationships with HNI/UHNI clients for equity, derivatives, and investment products.
- Monitor conversion ratios and optimize lead generation funnels.
- Ensure onboarding quality and compliance with KYC and regulatory norms.
- Sales Associate / Authorized Person Expansion
- Identify, recruit, and onboard Sales Associates, Sub-brokers, and channel partners.
- Develop attractive business propositions for partners (revenue sharing, support, tools).
- Train and support associates on products, platforms, and compliance requirements.
- Drive productivity and revenue generation from the partner network.
- Maintain robust engagement and retention of associates.
- Revenue & Target Management
- Achieve monthly, quarterly, and annual acquisition and revenue targets.
- Monitor key metrics such as:
- Number of new accounts opened
- Active clients
- Average revenue per client (ARPU)
- Partner productivity
- Prepare MIS reports and dashboards for senior management.
- Team Leadership
- Lead and manage a team of acquisition managers / relationship managers.
- Set targets, track performance, and provide regular coaching.
- Drive a high-performance, sales-driven culture.
- Marketing & Campaigns
- Conduct seminars, investor awareness programs, and partner meets.
- Utilize digital marketing, social media, and lead-generation platforms.
- Compliance & Risk Management
- Ensure all acquisition activities comply with regulatory guidelines (SEBI / Exchanges).
- Maintain proper documentation and audit readiness.
- Moni