ROLE OVERVIEW

The
Marketing Manager will be responsible for strategising and executing
LinkedIn, Email and explore various B2B channel to run marketing
campaigns, Also manage a Digital Agency to run digital AD
campaigns (Google Ads, LinkedIn Ads, etc.), SMO and SEO execution etc.

The
Marketing Manager will leverage CRM tools, and be well versed with Analytics and Intelligence for Marketing efficiency.

EXPERIENCE:

· Minimum of 4 to 5 Plus years of experience in Marketing and Digital Marketing

· Preferable- at least 1 year of Team Handling

. Qualificiation: Graduate / (Preferable) Postgraduate any Discipline

KEY RESPONSIBILITIES

1. B2B Digital Marketing Execution (Linkedin Marketing Experience mandatory)

·
Plan and execute LinkedIn marketing campaigns for lead generation,
brand awareness, and engagement. · Develop and manage email marketing
campaigns, including outreach, lead nurturing, and automated workflows. ·
Explore and implement additional B2B marketing channels (e.g., industry
platforms, forums, strategic partnerships).

2.



Digital Ad Campaigns & Agency Management

· Manage a digital marketing agency to run and optimize Google Ads, LinkedIn Ads, and other PPC campaigns.

· Ensure alignment between paid ads, SMO, and SEO efforts for maximum digital impact.

· Track agency performance, provide strategic inputs, and ensure timely execution of deliverables.

3. CRM & Marketing Automation

· Utilize CRM tools (HubSpot, Zoho, Salesforce, etc.) for lead tracking, pipeline management, and campaign execution.

· Implement marketing automation for lead nurturing and email campaigns.

· Ensure seamless integration of CRM data with marketing analytics to improve decision-making.

4. Performance Analytics & Optimization

· Analyze key marketing metrics, including campaign ROI, lead conversion rates, engagement rates, and cost per lead (CPL).

· Leverage data intelligence and analytics to refine marketing strategies.

· Conduct A/B testing to optimize

📌 Manager Marketing (Chennai)
🏢 RenB Digital
📍 Chennai