Posting Title: Content Manager

Industry: Marketing

Salary: ₹3 - 5 L

Work Experience: 1-3 years

Summary:

The Content Manager plays a pivotal role in shaping and executing the organization’s content strategy across digital and traditional marketing channels. This position is responsible for creating, managing, and optimizing high-impact content that drives brand awareness, engages target audiences, and supports the marketing funnel from awareness to conversion. The ideal candidate will possess a strong command of content writing, digital marketing trends, and marketing automation tools, with the ability to align content initiatives with customer lifecycle stages and business objectives. By leveraging data-driven insights and performance analytics, the Content Manager ensures consistent messaging, enhances user engagement, and contributes directly to campaign success and ROI. This role is essential in maintaining a agile, scalable content ecosystem that supports both short-term campaigns and long-term brand growth.

Responsibilities:




- Develop and implement a comprehensive content strategy aligned with marketing goals and customer journey stages.
- Create, edit, and publish high-quality written, visual, and multimedia content for websites, blogs, email campaigns, social media, and advertising platforms.
- Manage the end-to-end execution of content campaigns, including planning, production, scheduling, and performance tracking.
- Optimize content for SEO, readability, and conversion, ensuring alignment with brand voice and tone.
- Collaborate with cross-functional teams (design, sales, product, and analytics) to ensure content supports broader marketing and business initiatives.
- Utilize marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) to manage and personalize content delivery across channels.
- Monitor and analyze content performance using analytics tools (Google Analytics, social insights, CRM data) to refine strategy and improve engagement.

📌 Content Manager (Alwar)
🏢 Finseich Technology
📍 Alwar