Job Overview

We are seeking a highly skilled Freelance Marketing Consultant specializing in Digital Marketing to join our team on a project basis. The ideal candidate will have extensive experience in digital marketing strategies, including SEO, content marketing, social media, PPC, email marketing, and analytics. As a Marketing Consultant, you will develop, implement, and optimize customized digital marketing strategies that drive brand awareness, lead generation, and customer engagement for our clients.

Key Responsibilities
- Strategy Development:
- Create and execute tailored digital marketing strategies that align with client goals, target audiences, and market trends.
- Identify and recommend growth opportunities across various digital channels.
- Campaign Management:
- Design, launch, and manage campaigns across channels, including social media, email, SEO, PPC, and content.
- Monitor campaign performance, making data-driven adjustments to improve KPIs.
- Content & SEO Optimization:
- Conduct keyword research, develop content strategies, and oversee content creation.




- Optimize website and campaign content to improve search engine rankings and organic traffic.
- Social Media Strategy:
- Develop social media strategies to increase brand presence and audience engagement on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Track and optimize social media ad campaigns.
- Analytics & Reporting:
- Analyze marketing data and KPIs to measure campaign effectiveness.
- Generate and present reports with actionable insights to stakeholders.
- Client Collaboration:
- Consult with clients to understand business goals, target audiences, and challenges.
- Maintain explicit, ongoing communication with clients to ensure alignment and manage expectations.

Requirements
Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) preferred.
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📌 Freelance Marketing Consultant (Gurugram)
🏢 XpertReach
📍 Gurugram