VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention. Our solutions drive the right outcomes for brands by combining creativity, reach, and targeting across devices, enabling the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance. We develop impactful connections by curating customized video-driven experiences that convert brand awareness into measurable response.
If you’re someone who loves building brands, creating impactful campaigns, driving social media engagement, and turning ideas into growth stories — this role is for you
Key Responsibilities :
- Understand the organization’s goals and objectives, and develop marketing strategies and plans to achieve them.
- Research and analyze market trends, demographics, competitor products, and other relevant information to help form marketing strategies, globally.
- Oversee and coordinate product development and monitor trends that indicate the need for current products and services.
- Plan & develop marketing campaigns to promote products and services, working with advertising and promotion managers.
- Develop communication tools under the direction of the Sales Management.
- Oversee and streamline copy-writing for promotional materials, such as brochures and website content, and create / oversee production of marketing collateral.
- Spearhead and manage social media accounts, post content on a regular basis to engage followers and build brand awareness.
- Monitor and report on effectiveness of marketing campaigns and adjust strategies as needed.
- Coordinate event logistics and participate in industry events to generate leads and build relationships.
- Negotiate contracts with vendors and suppliers (or freelancers) to get the best terms possible.
- Prepare budgets and track expenses to stay within budget constraints.