About This Role

We are looking for a results-driven Marketing Manager – Lead
Gen & Growth to drive pipeline generation, account-based marketing (ABM),
and growth initiatives for our cloud and managed services business.

This role will work closely with Sales, Pre-Sales, and
leadership teams to execute revenue-focused marketing programs that improve
pipeline contribution, lead quality, and market visibility across target
enterprise accounts.

The ideal candidate should have solid experience in B2B
demand generation, enterprise technology marketing, performance marketing, and
marketing operations within cloud, SaaS, or managed services environments.

Responsibilities
- Drive
qualified pipeline generation through integrated B2B marketing campaigns
- Execute
demand generation programs across digital and offline channels
- Build
and optimize lead nurturing and lifecycle marketing programs to improve
funnel conversions
- Manage
marketing-sourced pipeline targets, campaign ROI, and conversion metrics
- Support
revenue growth through measurable marketing initiatives aligned with




business goals
- Identify
and target accounts through ABM strategies and market research
- Collaborate
with Sales and Pre-Sales teams to align campaigns with target accounts and
business priorities
- Analyze
market trends, competitor positioning, and customer insights to improve
campaign effectiveness
- Ensure
alignment between marketing campaigns, sales priorities, and pipeline
goals
- Support
go-to-market (GTM) initiatives for cloud, managed services, and enterprise
solutions
- Liaise
with Google and strategic technology partners on joint GTM initiatives,
campaigns, co-marketing opportunities, and market development programs
- Manage
and optimize multi-channel marketing campaigns including: Google Ads /
Adwords, LinkedIn campaigns, SEO, AEO (Answer Engine Optimization), GEO
(Generative Engine Optimization), Email marketing, Webinars and partner
campaigns
- Improve
digital visibility, lead acquis

📌 Marketing Manager (Bengaluru)
🏢 XpertReach
📍 Bengaluru