We are looking for an experienced Senior Sales Manager to lead B2B sales for everyday hygiene product line.

The ideal candidate will have a proven track record of building institutional sales in

the HoReCa, Corporate, and Institutional sectors, with deep experience in driving revenue, building distributor networks, and forging long-term business partnerships.

Key Responsibilities:
- Business Development & Client Acquisition
- Identify, develop, and convert new business opportunities across Hotels, Restaurants, Cafés (HoReCa), Corporates, and Institutions.
- Build strong relationships with decision-makers in procurement, operations, and housekeeping teams.
- Drive onboarding of Distributors, Super Stockists (SS), channel partners, and institutional clients across target regions.
- Expand distribution footprint by appointing and managing Distributor/SS networks
with clear sales & growth targets.
- Sales & Revenue Managemen
- Deliver against quarterly and annual sales targets.
- Build and manage sales pipelines, ensuring healthy conversion ratios.
- Negotiate contracts, pricing,



and credit terms to close high-value deals.
- Market Expansion
- Lead expansion into new geographies with focus on South & West India.
- Scout, onboard, and manage distributor/wholesaler networks.
- Work with marketing and product teams to align market requirements with product strategy.
- Account Management
- Build long-term relationships with clients ensuring high levels of retention and
satisfaction.
- Implement a Key Account Management (KAM) approach for strategic clients.
- Ensure timely collections, repeat orders, and upselling of the product portfolio.

Requirements

Key Requirements

• Minimum 10+ years in institutional/B2B sales, preferably in hygiene, FMCG,

cleaning essentials, or personal care products.

• Proven success in dealing with HoReCa chains, corporates, and institutional clients.

• Solid network in Hyderabad and/or Bangalore, with ability to scale pan-India.

• Hands

📌 Senior Sales Manager (Shaikpet)
🏢 STRI Consulting
📍 Shaikpet