Key Responsibilities

-
Campaign Setup & Execution

-
Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram)

-
Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns

-
Configure campaign objectives, budgets, bidding strategies, schedules, and placements

-
Upload creatives, ad copies, headlines, and CTAs accurately

-
Ensure campaigns follow internal naming conventions and account structure

-
Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

-
Monitor campaign performance daily and take timely optimization actions

-
Pause underperforming campaigns and scale winning campaigns

-
Optimize budgets, audiences, placements, and creatives to improve efficiency

-
Refresh fatigued creatives and maintain healthy campaign performance

-
Execute A/B tests across creatives, audiences, offers, and campaign structures

-
Maintain optimal campaign performance while reducing acquisition costs

Audience Management

-
Build and manage Broad, Interest-Based,



Lookalike, Custom, and Retargeting Audiences

-
Create audience exclusions to minimize overlap

-
Monitor audience performance and recommend improvements

Analytics & Reporting

-
Pull and analyze campaign performance data from Meta Ads Manager

-
Track and monitor key performance metrics including ROAS, CPA, CAC, CPC,

-
CPM, CTR, CVR, Frequency, and Spend

-
Identify optimization opportunities based on campaign performance

-
Prepare daily, weekly, and monthly performance reports with actionable insights

-
Highlight performance trends and recommend next steps

Budget Management & Scaling

-
Manage daily, weekly, and monthly advertising budgets efficiently

-
Allocate budgets based on campaign performance

-
Scale winning campaigns while maintaining efficiency and profitability

-
Monitor budget pacing and ensure effective spend utilization

Tracking & Attribution

-
Ensure proper Pixel implementa

📌 Senior Meta Ad analyst/Performance Marketing (Hyderabad)
🏢 CGvak Software Exports
📍 Hyderabad