Business Development:
- Develop and implement a strategic sales plan
targeting Government Education Departments, Key Corporates (KC), Social Welfare
Trusts, and Other Big Institutions within the designated area; Identify
opportunities within government tenders, RFPs, and other procurement channels.
- Contract Matrix & Activation Planning:
Develop a contract matrix with key decision-makers of SSA/Govt. Education Dept,
KCs, and plan/executing activations in conjunction with the brand team.

Ecommerce Strategy & Growth:
- Develop and execute ecommerce strategies,
oversee platform operations, and analyze performance metrics for optimization.
- Manage the ecommerce product catalog, ensure
effective category management, plan/executing digital marketing campaigns, and
analyze ecommerce metrics for improvement.

Client Relationship Management:
- Establish and maintain solid relationships with
government stakeholders, decision-makers, and influencers and act as a trusted
advisor to clients, understanding their needs and offering tailored solutions.
- Develop Servicing Strategies:



Understand systems
at each key Govt. institution and craft servicing strategies aligned with
customer expectations and ITC ESPB’s business plan.

Activation Planning & Bid Management:
- Lead the preparation of winning proposals,
presentations, and tenders tailored to government requirements ensuring
compliance with government procurement regulations and policies.
- Develop a contract matrix with key
decision-makers of SSA/Govt. Education Dept, KCs, and plan/executing activations
in conjunction with the brand team.

Collaboration:
- Work closely with cross-functional teams
(product development, marketing, legal) to deliver comprehensive solutions to
clients.
- Facilitate interface between ITC managers and
account organization by building relationships across the hierarchy.

Market Research and Insights:
- Stay updated on government policies, funding
programs, and initiatives that impact the business

📌 Manager – Alternate Trade (Chennai)
🏢 ITC
📍 Chennai