Job description
? Mission Brief: Building Lenskart's Creator-First Brand
Engine
You will architect and scale Lenskart's transformation into a creator-native brand ecosystem,
where influencers and digital creators become the primary storytellers of our brand narrative.
Your mission is to move beyond transactional influencer campaigns to building a proprietary
creator network that drives authentic engagement, cultural relevance, and measurable
business impact across India's rapidly evolving digital landscape.
This is more than campaign management—you're building the system, relationships, and
content infrastructure that positions Lenskart at the intersection of eyewear culture, digital
trends, and consumer behavior. You'll define how millions of Indians discover and engage with
Lenskart through creators they trust, while directly driving revenue, brand lift, and category
leadership.

? Core Mandate: Creator Ecosystem Transformation
- Creator Network Platform & Ecosystem (The Builder's Focus)

Creator Intelligence System: Own the strategic vision, architecture,



and operationalization of
Lenskart's proprietary creator network—a data-driven, AI-informed ecosystem that identifies,
evaluates, and manages relationships with influencers, micro-creators, and emerging talent at
scale across all relevant platforms and audience segments.
Network Intelligence & Performance Architecture: Design and implement the systems,
frameworks, and dashboards that track creator performance, audience quality, engagement
authenticity, and conversion impact—transforming creator partnerships from gut-feel decisions
to data-driven platform investments.
Talent Relationship Infrastructure: Build the operational backbone for managing high-volume
creator relationships—from discovery and negotiation to content collaboration, performance

monitoring, and long-term ambassador development. This includes direct relationships with
talent managers, agencies, and celebrity representatives.
Content Framework &

📌 Lead, Influencer (Gurugram)
🏢 Lenskart
📍 Gurugram