THW – The Healthy World is a farm-to-fork organic food startup delivering A2 dairy, organic fruits & vegetables, and preservative-free food. We are building a trust-led food brand, focused on purity, traceability, sustainability, and long-term impact.

Key Responsibilities:

Personally drive and review:
- Meta & Google Ads
- WhatsApp and CRM-led campaigns
- App / website funnels and landing pages
- Ensure low CAC, strong conversion, and repeat orders
- Coordinate closely with ops, sales, and customer support

Streamline and optimize existing tools:
- Ad platforms
- CRM / WhatsApp tools
- Analytics dashboards
- Set transparent SOPs, workflows, and reporting structures
- Ensure marketing is process-driven, not person-dependent

Track and analyze:
- CAC, LTV, ROAS
- Retention, churn, repeat rate
- Channel-wise performance
- Build simple, actionable dashboards
- Take decisions based on data, not assumptions

Brand & Content Direction:
- Translate THW’s USPs into explicit, honest messaging
- Ensure brand communication builds long-term trust




- Work with internal and external teams on content quality

Manage:
- In-house designer
- Interns and freelancers
- Build accountability, clarity, and learning culture
- Scale the team only after results justify it

Support the founder during fundraising by:
- Providing transparent traction data
- Improving marketing narratives and metrics
- Helping build investor confidence through execution

Requirements
- 4-8 Years of experience
- Strong communication and interpersonal skills.
- Hands-on experience with digital tools like Zoho, Canva, Meta Business Suite, or similar platforms.

Skills & Competencies:
- Comfortable with ambiguity
- Strong skills in analytics, reporting, and decision-making.
- Enthusiastic about health, wellness, and sustainable living.
- Creative thinker with a data-driven approach.
- Excellent communication and multitasking abilities.
- Self-motivated and detail-oriented

Benefits
- Sensible fixed salary (aligned to current stage

📌 Marketing Lead (Pune)
🏢 THW - The Healthy World
📍 Pune