Job Description:

Dear Candidate,

Please find the below JD for the role of Retention Marketing Assistant Manager - lower Parel Mumbai

Job location - lower Parel Mumbai

Exp. - 3 to 5 years of experience in retention marketing

Salary - 15 LPA

Work Timings: 10:15 am - 7:15 pm

Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Reports to: Manager

Work Mode: Work from Office

Industry - EdTech

About the Role: Retention Marketing Assistant Manager:-
As the Retention Marketing Assistant Manager at Lower Parel, Mumbai, you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives.

What You'll Do:

Customer Retention Strategy and Execution:





· Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.

· Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.

Marketing Automation and Campaign Management:

· Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.

· Collaborate in designing and executing customer journeys that support long-term retention goals.

Team Collaboration:

· Work closely with the retention marketing team to manage projects and campaigns.

· Provide input and support to ensure team goals are met.

Performance Analysis and Optimization:

· Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.

· Assist in providing data-driven insights for continuous improvement of retention strategies.

Requirements

Who You Are:

Must-Have

📌 Retention Marketing (Mumbai)
🏢 Right Advisors
📍 Mumbai