As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.

Key Responsibilities:
- Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.
- Planning and prioritizing experiments in line with our testing strategy to meet business needs.
- Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.
- Analyze experiment results to identify trends, insights, and opportunities for improvement.
- Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.
- Support in implementing in office tracking solutions, collaborating closely with the Data team.
- Collaborate with Ecommerce, digital marketing, UX design,



and development teams to implement and test new ideas and strategies.

Qualifications:
- Hands-on experience with Optimizely Feature Experimentation (server-side) and Web Experimentation (client-side), or similar A/B testing tools.
- Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar …)
- Proficient in data analysis and interpreting complex data sets to derive actionable insights.
- Knowledge of HTML, CSS, and JavaScript. SQL is a plus.
- Some technical knowledge of Single Page Application development frameworks such as React is a plus.
- Experience with project management tools like Jira and Confluence
- Excellent communication and presentation skills, in order to present test outcomes and research insights in a business-friendly manner
- Curious and experimental mindset, with attention to detail
- WHAT’S IN IT FOR YOU
- - A family atmos

📌 CRO Specialist (Pune)
🏢 TVH
📍 Pune