Role:

As Manager Omni-channel Growth, you will drive omni-channel strategy for both online & offline business (Such as Nykaa, Apollo, Shoppers Stop, LuLu etc). You will also support of ensuring seamless omni-channel integration across digital and physical touch points, delivering the same brand promise and experience to customers in align with related stakeholders (RTL, WHS, IT and Brand teams)

Strategic Responsibility:
- To achieve the volume and value objectives of the assigned channel within budget, time, and policy parameters through productive control of the network under charge.
- Responsible for key account management (activation, POs, Supplies, & account wise target achievement).
- Support for designing and development of specific technical capabilities in omni-channels and their integration with existing GTM capabilities to reach new consumers and achieve seamless consumers’ experience
- Develop specific marketing strategies and ensure the optimal utilization of marketing resources & budget. Perform pre-campaign analysis and planning, campaign management, testing,



post-campaign strategy and recommendations for future and continuous optimization.
- Plan, track, and report Omni-channel Key Performance indicators (KPI s): NS, # of orders, Conversion, UPT, AOV, % channel contribution, cost allocation, member base etc.
- Analyze, monitor and develop strategies to enhance distribution reach through RTM and ensure effective new product introductions through effective RTM
- Ensuring commercial hygiene compliance, forecast accuracy
- Coaching and developing the sales team to improve competencies and effectiveness in the areas of Customer Management/ Meeting Effectiveness and Field Implementation.
- Support the growth of the Omni channel consumer base aligned with sales / brand strategy and loyalty programs.
- Evaluate external data from competitors, industry-respected L2 analysis reports, and related publications/content to determine trends and consumer behavior.
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📌 Growth Manager (Jaipur)
🏢 minimalist
📍 Jaipur