Responsibilities:
Creative Leadership & Team Management
Lead and inspire a multidisciplinary creative team, including designers,
copywriters, and content strategists.
Foster a collaborative and innovative setting that encourages creative
excellence and professional growth.
Oversee the development of creative briefs, ensuring alignment with
marketing objectives and brand guidelines.
Campaign Development & Execution
Conceptualize and execute integrated marketing campaigns that drive user
engagement and brand awareness.
Ensure consistency in messaging and visual identity across all marketing
materials and platforms.
Ensuring projects are completed on time and within budget.
Brand Strategy & Positioning
Collaborate with the marketing team to define and refine the brand's voice,
tone, and visual identity.
Monitor industry trends and competitor activities to inform creative strategies
and maintain a competitive edge.
Develop and maintain brand guidelines to ensure consistency across all
touchpoints.
Cross-Functional Collaboration
Work closely with product, technology, and sales teams to understand
business objectives and translate them into compelling creative solutions.
Coordinate with external agencies and vendors to execute large-scale
campaigns and initiatives.
Performance Analysis & Optimization
Analyse the effectiveness of creative campaigns using key performance
indicators (KPIs) and analytics tools.
Provide actionable insights and recommendations to optimize future
campaigns and improve ROI.
Required Skills & Qualification:
Bachelor’s degree in Graphic Design, Marketing, Communications, Fine
Arts, or a related field.
Proven experience (typically 5+ years) in creative roles, with at least 2–3
years in a managerial or leadership position.
Strong portfolio showcasing creative work across various media, including
digital, print, and video.
Expertise in design tools (e.g., Adobe Creative Suite: Photoshop,
Illustr