Job Title: Regional Sales Manager – Confectionery business
Location: Vijayawada, Andhra Pradesh
Reports To: CEO / Director
Job Summary:
The (RSM) will be responsible for leading and managing the entire sales function across REGION for the confectionery division. This role involves developing and executing sales strategies, managing key channel partners, driving revenue growth, optimizing the GTM (go-to-market) strategy, and leading a medium size, geographically distributed sales team. The RSM will also oversee the execution of trade marketing programs and align distribution with brand goals.
Key Responsibilities:
- Sales Strategy & Planning
Develop and implement short-term and long-term national sales strategies aligned with business objectives.
Conduct market research and competitor analysis to identify growth opportunities.
Prepare annual and quarterly sales forecasts, budgets, and targets.
- Distribution Management
Design and implement an efficient and scalable distribution model across urban and rural India, wholesale channel is a must win.
Manage and expand distributor and stockist network; onboard new channel partners in uncovered territories.
Ensure optimal secondary and tertiary sales through effective channel management.
- Channel & Territory Management
Oversee performance across all sales channels: General Trade (GT), Up-to-date Trade (MT), HORECA, and E-commerce.
Implement regional activation plans and incentive schemes to boost channel partner performance.
Work with Regional Sales Managers (RSMs) and Zonal Managers to ensure territory-level execution.
- Team Leadership
Build, lead, and mentor a high-performing national sales team including Zonal, Regional, Area, and Territory Managers.
Drive productivity through structured KPIs, performance reviews, and field coaching.
Coordinate with HR for manpower planning, recruitment, and capability development.
- Trade Marketing & Promotions