Job Description (JD)

Role Overview

We’re hiring a creative, detail-obsessed Content Writer to craft high-quality, on-brand content for leading SaaS platforms. You’ll turn complex product capabilities—journey orchestration, segmentation, offers, and analytics—into crisp stories that drive awareness, adoption, and customer success across channels: blogs, social, website, email, and journey templates. You’ll collaborate with marketing, product, and design teams to ensure every asset reaches the right audience at the right moment in the customer journey.

What You’ll Do
- Plan, write, and manage content for marketing initiatives: blog articles, social campaigns, landing pages, journey templates, email sequences, one-pagers, product updates, and case studies.
- Translate technical features (e.g., audience segmentation, campaign workflows) into explicit benefits for multiple personas (marketing ops, campaign managers, CMOs).
- Map content to customer journey stages with channel-specific adaptations.
- Partner with design to produce cohesive assets; provide tight briefs, microcopy,



and story-driven narrative structures.
- Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.
- Use analytics to monitor performance (traffic, CTR, activation, demo sign-ups, time-on-page) and iterate based on insights.
- Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.

Requirements
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Must-have Skills
- 2–4 years of content writing for SaaS/technology products, preferably in MarTech/marketing automation.
- Proven ability to write for multiple channels (blog, social, web, email, in-product/journey templates) with consistent tone and voice.
- Strong research chops; able to interview SMEs and synthesize complex information quickly.
- Excellent editing/proofreading; command of structure, clarity, and narrative.
- AI-in-Workflow: Practical use of AI tools for ideation, outlines

📌 Content Writer – SaaS (Navi Mumbai)
🏢 Procreator
📍 Navi Mumbai