12 Aug
|
Rare Ideas
|
Pune
Creative Director
Together Hospitality · Pune (Full time)
CTC: ₹12–16 LPA
Experience: 7–12 years
Reports to: Head of Marketing & Brand
Scope: Across all 5 brands (Elephant & Co, Cobbler & Crew, Juju, Gather, Izipizi Street)
Requires presence across brand locations and shoots
Team: Leads in-house creative team + freelancers
About the Role
The Creative Director at Together Hospitality is the visual conscience and content engine of the brand.
You own how all five brands look, feel, and show up in the world — across Instagram, events, campaigns, and every piece of visual output. From pre-production to final post, you are responsible not just for how content looks, but what it achieves.
We are a creative-first hospitality group. We don’t produce generic food content — we build worlds, tell stories, and create things people want to engage with. Your role is to ensure that standard is met every single day, across five distinct brands and audiences.
You live on Instagram, understand the platform deeply, and know how to create content that earns attention, shares, saves,
and relevance — not just likes.
Requirements
1. Creative Direction & Visual Quality
- Own and evolve the visual identity of all 5 brands
- Act as the final quality gate for all creative output
- Define what each brand should — and should not — look like
- Maintain and update visual identity guidelines (typography, colour, photography, motion)
- Ensure every piece of content meets a consistent, high standard
2. Content That Achieves Brand Goals
- Ensure every piece of content serves a clear objective (awareness, footfall, engagement, relevance)
- Champion performance-driven creativity, not just aesthetics
- Eliminate generic output — every piece must feel unmistakably on-brand
- Drive shareability and saveability across content
- Keep all brands culturally relevant, not just promotional
3. Instagram-First Thinking & Content Systems
- Bring deep understanding of Instagram behaviour, formats, and tre
📌 Creative Director (Pune)
🏢 Rare Ideas
📍 Pune