Job Description

Key Responsibilities

-
- Develop, implement, and optimize Marketing Mix Models (MMM) to measure the impact of marketing investments across channels and support budget allocation decisions.
- Build robust Bayesian statistical models for marketing effectiveness, forecasting, uncertainty estimation, and scenario planning.
- Apply causal inference methodologies to measure the incremental impact of marketing campaigns and distinguish correlation from causation.
- Design and execute advanced statistical modelling techniques including regression analysis, hierarchical Bayesian models, time-series analysis, and probabilistic modelling.
- Develop attribution and incrementality measurement frameworks using experimental and observational data.
- Conduct hypothesis-driven experimentation, including A/B testing, geo experiments, holdout testing, and lift measurement.
- Analyze large-scale marketing and media datasets to generate actionable business insights.
- Build automated dashboards and reporting solutions using Power BI or Looker Studio.
- Collaborate with Data Science,



Engineering, Media Strategy, and Business teams to translate analytical findings into marketing optimization strategies.
- Build scalable Python-based analytics pipelines for model development, validation, monitoring, and reporting.
- Present statistical findings and business recommendations to stakeholders with clear explanations of assumptions, confidence intervals, and model limitations.

Required Skills

Experience

-
- 3–6 years of experience in Marketing Analytics, Marketing Science, Applied Data Science, Econometrics, or Media Analytics.
- Robust experience working in agency, consulting, or digital marketing analytics environments.

Core Technical Skills

-
- Expert knowledge of Marketing Mix Modelling (MMM).
- Strong understanding of Bayesian Inference and Bayesian statistical techniques.
- Strong expertise in Statistical Modelling including:
- Linear Regression
- Multivariate Regre

📌 Data Scientist (Noida)
🏢 Top IT Services and Digital Marketing Outsourcing
📍 Noida