- Location: Pune
- Work format: Full time, in-studio
- Work week: 5 days
- Experience: 5-8 years of relevant brand strategy experience
- Salary band: ₹14 -18 LPA

Role Context

Rare Ideas is a boutique brand strategy studio working closely with founder-led hospitality and consumer brands. Our work often begins at moments where foundational decisions need to be made. What the brand stands for, how it should be named, how it should speak, and why it should matter to people.

This role sits at the core of our strategy practice. You will work closely with the Founder and Creative Director, contributing to research, thinking, articulation, and translation of strategy into direction that other teams can execute with confidence.

This is not a junior role and not an execution-only role. It requires independent thinking, strong writing, and a genuine curiosity about people, culture, and behaviour.

Requirements
Key Responsibilities

Strategy & Brand Thinking
- Develop brand strategy across hospitality and consumer brands, from early framing to final articulation




- Define brand positioning, differentiation, and narrative territories
- Lead and contribute to brand naming exercises, including strategic rationale, shortlisting, and articulation of meaning
- Apply structured thinking while remaining sensitive to nuance, culture, and context
- Support strategic decisions around brand architecture and long-term brand direction

Research & Insight Development
- Plan and conduct primary research such as stakeholder conversations, founder interviews, and informal consumer interactions
- Conduct secondary research including category analysis, cultural trends, and competitive mapping in India and globally
- Synthesise research into clear insights that explain why consumers behave the way they do
- Identify emotional, psychological, and contextual drivers behind purchase and brand choice
- Translate observations into strategic implications rather than surface-level findings

Writing & A

📌 Brand Strategist (Pune)
🏢 Rare Ideas
📍 Pune