Job Purpose
Plan assign and monitor Customer wise targets in line with regional plan achieve sales share of business realization and collection target. Nurture relations by building affinity with all touch points in corporate office and increase share of business in each Customer. Liaison with structural engineers Government officials & influencers to promote UltraTech as a brand and identify cross selling opportunities.
Job Context & Major Challenges
UltraTech has a consolidated capacity of 137.85 Million Tonnes Per Annum (MTPA) of grey cement. UltraTech has 23 integrated manufacturing units 29 grinding units one Clinkerisation unit and 8 Bulk Packaging Terminals. With 230+ Ready Mix Concrete (RMC) plants in 100+ cities UltraTech is the largest manufacturer of concrete in India. It also has a slew of speciality concretes that meet the specific needs of discerning customers. The Building Products business is an innovation hub that offers an array of scientifically engineered products to cater to new-age constructions.
The market has strong regional Indian and MNC players in each Zone and has robust brand competition. The challenge will be to create compelling differentiation in Cement sales for achieving premium in pricing & exceeding Customers expectations through service excellence. Align & adopt a One UltraTech approach and leverage on strong relationship with channel partners to provide end to end construction solutions and stay ahead of the competition. Mission of the company is ?To be the leader in Building Solution?.
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Branding and Improving Brand Equity• (R) Identify the locations for the hoarding placement, wall paintings etc. and timely distribution of the sales promotion material
• (R) Organize promotional activity as per the plan for Territory in order to drive positive brand equity index
• (R,A) Create awareness of value added services like Mobile Lab