- Own and drive the Tekne brand strategy and positioning in line with business goals.
- Lead product marketing for Tekne, translating product features into compelling consumer propositions and communication.
- Plan and execute go-to-market strategies for new product launches.
- Build and manage Tekne’s annual and monthly brand calendar, ensuring consistent brand visibility across channels.
- Build and grow Tekne’s social media presence, defining content pillars and overseeing execution across platforms.
- Lead content and creative production, including high-quality product photography, videos, and campaign assets.
- Work closely with design, content, digital, and agency partners to execute campaigns and brand communication.
- Coordinate closely with product and design teams on packaging development, ensuring packaging aligns with brand guidelines and product positioning. Ensure strong brand presence across retail stores, e-commerce platforms, and digital channels.
- Develop launch kits, product communication, and marketing assets for internal and external teams.




- Track campaign and product performance, using insights to refine communication and marketing strategy.
- Collaborate with product, retail, and leadership teams to align brand initiatives with business priorities

Requirements
- 10+ years of experience in Brand Management or Product Marketing
- Strong product-first mindset with the ability to translate product features into compelling consumer value propositions
- Experience working on the brand side in D2C, retail, or consumer product companies
- Prior experience in the retail industry is preferred
- Exposure to tech, electronics, accessories, or lifestyle product categories is a plus
- Strong understanding of go-to-market strategy, positioning, and pricing
- Ability to balance strategic thinking with hands-on execution in a fast-paced workplace
- Thinks like a Product Manager, executes like a Brand Manager
- Obsessed with clarity in positioning
- Unders

📌 Brand Manager (Bengaluru)
🏢 Ample Group
📍 Bengaluru