Job Purpose
The Data Analytics & Insights Specialist will be part of the central Design Thinking Unit, responsible for transforming raw customer interaction, behavioral, and transactional data into validated insights and structured “Signals” that inform new product innovation.
The role bridges data, generative research, and product strategy by:
• Designing data capture frameworks and analytical models
• Extracting and interpreting behavioral patterns
• Validating hypotheses emerging from qualitative and generative research
• Converting multi-source data into actionable innovation signals
The objective is not just reporting data — but building a behavioral understanding engine that enables evidence-led product thinking.Duties and Responsibilities
A. Behavioral & Journey Analytics (Governance-Led)
• Define clickstream and journey measurement strategy (what to track, where, and why).
• Establish event taxonomy, tracking standards, and governance frameworks across platforms.
• Partner with engineering and analytics teams for implementation and data pipeline alignment.




• Analyze large-scale behavioral datasets using SQL, Python, and PySpark.
• Leverage tools such as GA4, Adobe Analytics, Clevertap, and Power BI to generate actionable insights.
• Ensure data consistency, interpretability, and business relevance of behavioral metrics.
B. Perception & Insighting
• Measure and analyze customer perception across journeys, features, and experiences.
• Integrate Voice of Customer metrics (NPS, CSAT, CES, feedback loops) with behavioral data.
• Conduct structured insighting to identify patterns in engagement, satisfaction, churn, and retention.
• Validate hypotheses emerging from generative research and customer Signals.
• Build cause–effect narratives linking experience design to business and customer outcomes.
• Translate complex datasets into transparent, actionable insights influencing roadmap and prioritization.
C. Data Modeling & Hypothesis Validation
• Design analytical models

📌 Unit Manager (Pune)
🏢 Bajaj Finance
📍 Pune