Description
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

As Marketing Manager, you will drive operational excellence for web platforms in Asia-Pacific. You will lead the lifecycle of web initiatives—from business cases to technical implementation—working with global stakeholders and local teams to deliver high-impact digital experiences.

Role:
- Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates.
- Orchestrate bug tracking and resolution via our client's internal proprietary tool for analysing bugs, managing the technical interface with development teams to ensure asset integrity and quality assurance during staging.




- Govern the web review process and decision-making architecture, ensuring strict adherence to global protocols for all recent digital deployments.
- Manage global localisation workstreams, collaborating with regional PMMs to optimise cultural relevance and linguistic precision across diverse markets.
- Leverage Google Analytics and advanced dashboarding tools to monitor platform health, analyse user engagement (CTA performance, scroll depth), and quantify revenue impact.
- Analyse A/B testing outcomes to evaluate statistical significance and optimise conversion metrics against regional benchmarks.
- Synthesise regional performance data for executive reporting, contributing to internal strategic forums and stakeholder presentations.
- Coordinate the lifecycle management of Toll-Free Numbers (TFNs) across integrated media channels, including acquisition and deprecation.
- Execute monthly TFN audits and lead-quality reconciliation ag

📌 Marketing Manager (India)
🏢 Maker Lab
📍 India