Job Description:

To lead and execute international market development strategies for transmission line hardware, focusing on market penetration, brand visibility, and strategic partnerships in targeted global regions.

Responsibilities:
- Operational
- Adapt and localize marketing content for different geographical regions.
- Manage website localization and ensure international SEO effectiveness.
- Oversee digital marketing initiatives across global platforms including email campaigns, social media, and paid media.
- Evaluate performance of campaigns using key metrics (KPIs), prepare reports, and optimize efforts based on data analysis.
- Coordinate with product and technical teams to align product offerings with international customer needs.
- Identify, establish, and manage relationships with foreign distributors, agents, and marketing partners.

Internal interface
- Sales Team – Aligning sales objectives with international marketing strategy.
- Product Development & Engineering Team – Understanding product features and customer requirements.




- Finance & Commercial Teams – Budget planning, pricing strategy, and commercial documentation.
- Digital & IT Teams – For website localization, CRM integration, and technical support.
- Senior Management – Strategic alignment and performance reporting

External interface
- Distributors / Agents / Clients – Business development and support.
- Marketing Agencies (International) – Creative and campaign execution.
- Industry Forums / Trade Bodies – For market intelligence and visibility.
- Regulatory Bodies – Compliance and certifications in target markets

Education: • Bachelor’s degree in Marketing, International Business, or related disciplines.
• Master’s degree (MBA or equivalent) preferred

Experience:
- 5–6 years of marketing experience, preferably in international markets.
- Industry preference: Transmission Line Hardware / Tower / Conductor / Insulator industries

Functional Skills:

• International market research and

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