JOB DESCRIPTION:
ROLE DESCRIPTION
- Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth.
- Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience.
- Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success.

KEY RESPONSIBILITIES
- Develop and execute long-term marketing strategies that align with global and area objectives.
- Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development.
- Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities.
- Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI.
- Marketing execution with flair and innovation:



ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution.
- Lead development of marketing insights/slides for annual planning, business reviews and LBE.
- Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment.
- Ensure marketing compliance with all legal and regulatory requirements.
- Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness.
- Lead innovation efforts, piloting current marketing approaches and evaluating their potential for scale.
- Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team.

QUALIFICATIONs & EXPERIENCE
- Bachelor’s degree in business management, Science

📌 Associate Marketing Director, India (Mumbai)
🏢 Abbott
📍 Mumbai