CTC: ₹5,00,000 – ₹7,00,000 per annum (Maximum), based on experience and skill set

Location: Chennai (In office)

Role Overview

We are looking for a sharp, execution-focused Marketing Lead who can build Kannanware's brand presence, drive organic growth, and generate a steady pipeline of inbound interest. This role is equal parts strategic and hands-on — you will own the website, SEO, LinkedIn, content, campaigns, and events. You will also coordinate co-marketing initiatives with SAP as our principal partner.

Key Responsibilities

Website & Digital Presence
- Own the Kannanware website — content updates, design improvements, landing pages, and performance optimisation
- Manage and improve the site using WordPress or equivalent CMS; coordinate with developers for larger builds
- Ensure the website reflects current offerings, case studies, and positioning at all times

SEO & AI SEO
- Drive organic search growth through on-page SEO, technical SEO, and content-led link building
- Stay ahead of AI-driven search trends (SGE, Perplexity, ChatGPT citations)



and adapt the content strategy to capture visibility in AI-assisted discovery
- Conduct regular keyword research aligned to SAP solution areas and buyer intent

LinkedIn & Social Media
- Own Kannanware's LinkedIn page — content calendar, post creation, engagement, and follower growth
- Build thought leadership through founder-led content, employee advocacy, and industry commentary
- Run LinkedIn lead generation campaigns (organic-first, paid where justified)

Content & Campaign Planning
- Develop a quarterly content calendar covering blogs, case studies, whitepapers, emailers, and social posts
- Create or brief content that speaks to CXOs, Finance Heads, and Operations Leaders evaluating ERP solutions
- Plan and execute integrated marketing campaigns tied to SAP solution launches, industry events, and seasonal buying cycles

Events & SAP Co-Marketing
- Plan and execute Kannanware-hosted events — roundtables, webinars, and

📌 Marketing Lead (Chennai)
🏢 KANNANWARE
📍 Chennai