Job Description:

Job Title: Area Sales Manager (ASM) – General Trade (Snacks Division)

Location: Delhi NCR

Reports To: Regional Sales Manager / National Sales Head

Job Summary:

The Area Sales Manager (ASM) – General Trade for the Snacks division is responsible for driving sales and expanding the presence of the

company’s snack products across the general trade channel in the assigned territory. The ASM will work closely with wholesalers, retailers,

and distributors, ensuring that sales targets are met, and the brand maintains strong visibility and presence in the market.

Key Responsibilities:

Sales Management:

Achieve sales targets for the snacks portfolio in the general trade channel.

Develop and execute strategic plans to increase market share and sales performance within the designated area.

Oversee distribution to wholesalers, retailers, and regional distributors, ensuring smooth and timely product deliveries.

Monitor the performance of products in the market, ensuring that the right products are available at the right places and at the right time.





Distributor and Retailer Relationships:

Build and maintain strong relationships with key distributors, wholesalers, and retailers.

Work with retailers to ensure the optimal placement of snacks and build brand visibility through effective in-store merchandising.

Regularly visit retailers and distributors to assess sales performance, provide support, and resolve issues.

Conduct regular meetings with distributors to track order volumes, stock levels, and feedback from the market.

Team Leadership and Development:

Lead and manage a team of sales representatives or field sales agents to ensure they meet or exceed their sales goals.

Provide on-the-job training to the team to enhance product knowledge, selling skills, and market insights.

Conduct performance appraisals for team members and set actionable goals for improvement.

Market Penetration and Execution:

Identify and target recent sales opportunitie

📌 ASM - General Trade (Delhi)
🏢 Career Creed HR Services
📍 Delhi