Sr. Mrg/Assoc Dir (Bengaluru)

Sr. Mrg/Assoc Dir (Bengaluru)

12 Aug
|
Derivatives Business
|
Bengaluru

12 Aug

Derivatives Business

Bengaluru

The CoinDCX Journey

At CoinDCX, our mission is transparent – to make crypto and blockchain accessible
to every Indian and enable them to participate in the future of finance.

As India’s first crypto unicorn valued at $2.45B, we are reshaping the
financial ecosystem by building safe, transparent, and scalable products that
power adoption at scale. We believe that change starts together – it begins
with bold ideas, relentless execution, and people who want to build what’s next.

If you’re driven by purpose and thrive in environments where your work
defines the next chapter of an industry, you’ll feel right at home here.

About the Role

The Futures New Volume Charter is the growth engine for CoinDCX’s F&O;
business. This charter owns the entire top-of-funnel and early lifecycle
journey – from acquiring new F&O; users through Brand and Performance Marketing,
to activating them in M0 (first month) and building trading habit in M1 (second
month).

As Senior Manager, you will be the single owner of new user volume for
Futures.



Your job is to ensure that the right users enter the funnel, activate
quickly, and ramp their trading volumes within the first two months. You’ll
work across Marketing, Product, Growth, and Data to build scalable
acquisition-to-activation systems – not one-off campaigns.

This is a high-stakes, high-autonomy charter. You’ll think like a GM for the
“new user” segment – owning the numbers, diagnosing problems from first
principles, and driving cross-functional execution with urgency. If the
situation demands, you will also build and manage a small team to scale this
charter.

What You’ll Do

* Own the New Volume Number: Be the DRI for new user MTUs and AVPUs across M0
and M1. Build a deep, decomposed view of what drives new user volume and own
each lever with full accountability.
* Drive Acquisition Strategy (Brand + Performance): Partner with Marketing
Team to shape the acquisition funnel for F&O.; Influence Brand and Performance
Marketing spend, targeting,

📌 Sr. Mrg/Assoc Dir (Bengaluru)
🏢 Derivatives Business
📍 Bengaluru

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