Primary Requirements

Understand
- Ability to understand and comprehend a client Brief into a research brief taking into consideration the context of User, Category, Product, Business.

Research Planning
- Ability to create a research plan including: Preparation of research screeners, identifying the intended profiles for user interviews
- Coming with the discussion guides for achieving desired design insights tailored for multidisciplinary design verticals

Conduct Research
- Experience of regularly using Design Research methods
- Craft user persona, Trend Mapping & Analysis, Outline customer journey mapping
- Customer Journey mapping & Scenario Mapping
- Understanding of Brand Archetype & Need Scope Framework and its application in B2B and B2C contexts
- Familiarity with market research nomenclature and processes
- Primary Research
- Conduct focus groups, surveys, interviews, and use other data collection methods to gather information about target audiences
- Ability to conduct ethnographic Research
- Secondary Research




- Compilation and extraction of external data sources and channels.
- Summary and Synthesis of existing data reports across sectors and categories, implications on design outcomes
- Competition and Bench marking
- Include Pattern (category codes) identification,
- Consumer insight awareness.

Draw Insights
- Use data to identify trends, patterns and preferences to inform the design process.
- Draw insights from consumer, category, cross discipline learning, trends and business needs.
- Distinction in understanding research across communication design, product design and innovation and experience design.

Present Findings
- Deliver crafted personas, trends, concept spaces
- Present findings & Insights to all stake holders as needed.

Additional Value Add

Research Planning
- Identify or Device current effective methods of data collection

Conduct Research
- Conduct product / prototype testing in controlled environments
- Experience in coordinating with

📌 Position: Design Researcher (Pune)
🏢 Elephant Design
📍 Pune