About Pallet:

Pallet is at the forefront of retail innovation, offering an all-in-one digital transformation

platform that empowers businesses to thrive in today's dynamic market. We're building

intelligent, unified solutions leveraging cutting-edge technologies like AI and machine

learning to optimize core retail functions, eliminate app sprawl, and deliver seamless

omnichannel experiences. Join our passionate team and contribute to shaping the future of

retail. We are a clan culture organisation that’s flexible, casual, nurturing, innovative with

work-life balance and happiness as its core values.

About the Role: We are looking for a results-driven and analytical Performance Marketing

Manager with 4-5 years of experience to join our growing marketing team. In this role, you

will be responsible for planning, executing, and optimizing our paid marketing campaigns

across various channels to drive qualified leads, pipeline, and ultimately, revenue for our

SaaS product. You will play a critical role in our customer acquisition strategy, focusing on





measurable ROI and continuous improvement.

Responsibilities:

ï· Strategy & Planning:

o Develop and implement comprehensive performance marketing strategies

aligned with overall business goals and revenue targets for our SaaS product.

o Conduct in-depth market research, competitive analysis, and audience

segmentation to identify new opportunities and optimize existing campaigns.

o Collaborate with the Head of Marketing, Sales, and Product teams to

understand target ICPs, product roadmaps, and sales cycles to inform

campaign strategies.

o Manage and optimize the performance marketing budget, ensuring productive

allocation across channels to achieve maximum ROI.

ï· Campaign Execution & Optimization:

o Plan, set up, and launch paid campaigns across key channels including

Google Ads (Search, Display, YouTube), LinkedIn Ads, Facebook/Instagram

Ads, and potentially others like programmatic, Capterra, G2,

📌 Performance Marketing (Bengaluru)
🏢 Twinleaves Retail Ecommerce India
📍 Bengaluru