Job Purpose
• Own customer-in discoverability outcomes for Unsecured lending products, ensuring customers can easily find the right Bajaj Finance offerings based on their intent, context, and needs.
• Drive discoverability efficiency by improving both quantity and quality of discovery traffic entry points.
• Collaborate closely with Business & Web SEO teams to question and refine:
• Keyword strategies
• Product–keyword alignment
• Entry-point effectiveness
• Identify missed discoverability opportunities where high-potential products are under-exposed or mis-positioned in digital channels.
Also collaborate from customer perspective on AI implementation, multi-modal pages, impact & effectiveness on customer experience, while moving from SEO ? Intent SEO i.e.
• How customer behaviour is leading to AI to interpret Search Intent,
• Search engine decide what result best solves the user’s problem, not just which page matches the keywords.
• Own discoverability traffic hygiene, including:
• Relevance of incoming traffic
• Intent match vs bounce/drop-offs




• Redundant or low-quality keywords and pages impacting experience
• Intent mismatches / Confusion points & Friction
• Define transparent discoverability requirements and priorities for the vertical, using influencing skills / diplomacy with execution teams to improve visibility and customer understanding.Duties and Responsibilities
A- Minimum required Accountabilities for this role

1. Own end-to-end discoverability outcomes for Secured Loans business vertical, ensuring relevant products are easily discoverable across digital channels.
2. Analyze customer discovery behavior to identify gaps, friction points, and intent mismatches in early journey stages.
3. Collaborate with Business, Web and SEO teams to review keyword strategies, entry points, and product–keyword alignment.
4. Maintain dashboards and MIS to monitor discoverability performance and surface actionable insights

B- Additional Accountabilities pertaining to the role

📌 Lead - Customer Centricity Unit/Senior Lead - Customer Centricity Unit (Pune)
🏢 Bajaj Finance
📍 Pune