Innofied is looking to hire a Content writer who will be responsible for content marketing activities of our company.

As a Content Writer, you will be responsible for developing and implementing the company's content strategy based on our specific goals and objectives. You will lead the efforts to increase web traffic and brand awareness through the marketing of content online and craft "shareable" content, distribute content on the appropriate platforms and measure the results of marketing activity.

Responsibilities:

· Plan digital
content strategies across all online platforms with our marketing head.

· Develop editorial
calendar, delegate tasks and ensure deadlines are met

· Create free
resources each month to drive leads, subscribers, awareness

· Produce
high-quality articles, white papers, blogs, press releases, email marketing
messages, case studies, presentation content, survey reports and web copy

· Work closely with
senior leaders, marketing teammates,



and other departments to create effective
communications strategies that articulate our product’s core benefits properly
and consistently

· Push the business
to adopt better content creation practices through frequent testing of new
content formats and distribution channels, including championing the increased
use of data visualization​

· Work with
designers, product marketing, sales, and external influencers and other
industry experts

· Implementing SEO
best practices.

· Grow our subscriber
base

Requirements
- 1-3 years of experience in content writing
- Editorial mindset
that seeks to understand what audiences consume and how to create it
- Experience in
producing smart CTAs according to the visitor lifecycle stage
- Excellent
communication and writing skills in English

Perks
- PF
- Medical Insurance

📌 Content Writer (Kolkata)
🏢 Innofied
📍 Kolkata