Responsible for execution of overall distribution, Sales & Marketing of Ice-Cream & FD Products in designated area of operation and ensure to promote / develop and expansion of the business with an objective to achieve the budgeted targets.
KEY RESULT AREAS:
- Plan, execute and achieve the sales targets as per the business plan.
- Develop market intelligence and expansion of distribution network.
- Promote, extend & execute of model parlors business operations.
- Ensure to collect / recovers the sales realization and out standings.
- Optimum utilization of resources, Funds and Cost Control.
- Assets Management & Control.
- On timely distribution of Milk Products by ensuring logistics.
- Organize Customer Contract Programs and addressing complaints.
- Plan, execute and achieve the sales targets as per the business plan.
a) Responsible to Identify & forecast the Sales & Marketing status of Competitors and their activities in respective area of Operations and provide the information to the concern reporting authority.
b)
Responsible to identify the gaps in the Marketing Strategy and fulfilling the gaps in coordinate with reporting authority.
c) Responsible to plan to sell more impulse range to generate more profits, monthly plan for segmentation of SKU based on Sticks / Cones / Novelties / Cups / PP /FP Bulk.
Develop market intelligence and expansion of distribution network.
a) Responsible to forecast competitors and their activities while achieving the sales targets in the line with business requirement as per the schedule without any deviation.
b) Responsible to identify and appointment of the recent agents in the respective area of operation.
c) Ensure the bifurcation of the City/Town and appoint Distributors based on the potentiality and expand the distribution Channels/networks as per the business plan.
Promote, extend & execute of model parlors business operations.
a) Responsible for identify the new agents and develop the parlors business in