Job Description:

This role requires a blend of analytical mindset, creativity and operational execution. You will:
- Own and manage Contlo – create, optimize and innovate email, WhatsApp and retention campaigns.
- Run and analyze Amazon Ads to maximize reach and sales.
- Monitor and coordinate with the Meta Ads agency, ensuring accurate tracking and ROAS improvement.

Key Responsibilities
- Contlo CRM, Email & WhatsApp Marketing
- Plan, build, and optimize drip campaigns, abandoned-cart series, reactivation, and festive-sale flows.
- Deploy and test growth tools like Spin-the-Wheel, sign-up forms, coupon automations, and pop-ups.
- Set up segmented campaigns for first-time buyers, repeat customers, inactive users, and high-value segments.
- Continuously A/B test templates, subject lines, and offers to maximize CTR and conversions.
- Analyze and report campaign performance (Open Rate, CTR, CVR, Repeat Purchase Rate).
- Experiment with recent Contlo features and drive measurable sales growth through retention-led strategies. Amazon Advertising & Marketplace Optimization




- Manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Conduct keyword research, bid optimization, and ACoS tracking.
- Analyze ASIN-level performance, competitor trends, and ranking movements.
- Collaborate with creative team for A+ content, listing optimization, and ad visuals.
- Prepare weekly dashboards tracking Amazon ROAS, conversions, and organic visibility. Meta Ads Supervision & Coordination
- Coordinate with the external Meta Ads agency for campaign planning and troubleshooting.
- Keep track of daily spend, ROAS, and conversion trends.
- Collaborate on technical tracking issues related to Meta Pixel, GTM, and GA4 events.
- Compile and share weekly cross-channel performance insights.
- Ensure synergy between paid Meta campaigns and Contlo remarketing flows.

Analytics & Reporting
- Maintain integrated dashboards (Google Sheets / Looker Studio) for:
- Contl

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