12 Aug
|
Brandtech+
|
Mumbai
Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce cutting-edge and impactful results.
Role: Demand Generation Lead
Location: Remote until further notice
About the role:
The Demand Generation Lead is a senior individual contributor responsible for nurture strategy and content, email sequencing, CRM management, intent data and targeting intelligence, website conversion tracking, performance reporting, and sales enablement across Global Marketing Team.
You'll work alongside the Content & Campaigns Lead, Brand Lead, PR Manager, and field and ABM marketers — actively contributing to how leads are acquired, nurtured, and converted, while providing the data infrastructure and commercial insight that informs the wider team's decisions. You'll own the mechanics of conversion: the workflows, the sequences, the scoring models, the enablement assets, and the dashboards that connect marketing activity to revenue.
You'll report into the Marketing Director and play a direct role in how our marketing investment is understood, evaluated, and improved at a senior level.
What you will be doing:
- Own the end-to-end email nurture programme: strategy, commercial copy, sequencing, triggers, branching, timing and optimisation for warm, cold and lapsed audiences.
- Build and maintain nurture workflows and automation across marketing and sales, keeping clear documentation of active sequences an
📌 Performance and CRM Lead (Mumbai)
🏢 Brandtech+
📍 Mumbai