Summary:

The Performance Marketing Executive plays a pivotal role in driving scalable, data-led paid acquisition strategies across key digital platforms. Reporting to the marketing leadership team, this individual will own the full lifecycle of performance campaigns—from strategy and execution to optimization and reporting—ensuring maximum return on ad spend (ROAS) and productive customer acquisition. With a sharp analytical mindset and a creative edge, the ideal candidate will leverage real-time performance data to refine campaigns, test innovative approaches, and deliver measurable business impact. This role is critical in shaping the company’s growth trajectory through high-impact, scalable digital marketing initiatives.

Responsibilities:
- Plan, launch, and manage full-funnel paid campaigns across Google Ads (Search, Shopping, Display, Performance Max), Meta Ads (Facebook & Instagram), and LinkedIn Campaign Manager.
- Monitor campaign performance daily, optimizing bids, budgets, and targeting to consistently meet CPA and ROAS goals.




- Design and execute structured A/B tests for ad creatives, copy variations, and landing pages to improve CTR and conversion rates.
- Develop and maintain comprehensive performance dashboards using GA4 and Looker Studio, translating data into actionable insights.
- Ensure accurate tracking across the user journey using UTMs, Google Tag Manager, and platform pixels; identify and resolve funnel drop-offs.
- Collaborate closely with the creative team to guide content development based on performance data, focusing on UGC, static, and motion creatives.
- Own monthly ad budget allocation, pacing spend efficiently to maximize ROI while staying within financial targets.

Requirements
Requirements:
- 2 years of hands-on experience in performance marketing with a proven track record in managing paid acquisition campaigns.
- Expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager, with strong understanding of full-funnel campaign str

📌 Performance Marketer (Hyderabad)
🏢 Digital Nest
📍 Hyderabad