Job Title: Demand Generation / ABM Specialist
Location: Gurugram, UK Shift (1.30 pm to 10.30 pm)
About the Company
With over 13 years of expertise in healthcare operations, Neolytix specializes in AI-driven solutions that reduce costs, boost revenues, and enhance patient experiences. Our deep industry knowledge combined with cutting-edge technology delivers long-term value for healthcare organizations in United States.

Role Overview
The Demand Generation/ABM Specialist will be responsible for planning and executing multi-channel campaigns that drive qualified leads and revenue. You’ll oversee our Account-Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data-driven insights to our sales and executive teams.
This is a hands-on role that combines strategic thinking, market research, CRM administration, and performance analytics.

Key Responsibilities
- Demand Generation Strategy & Execution
- Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads.




- Collaborate with content and design teams to create compelling content that resonates with target personas.
- Monitor and optimize campaign performance to increase conversion rates and improve ROI.
- Account-Based Marketing (ABM)
- Identify and segment high-value accounts in collaboration with sales leadership.
- Design personalized ABM playbooks—including messaging, content, and outreach sequences—to engage target accounts.
- Track account engagement and pipeline progression; iterate on ABM tactics based on data-driven insights.
- HubSpot Administration & Automation
- Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.
- Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel.
- Maintain data hygiene, manage user permissions, and troubleshoot technical issues as needed.
- Analytics & Rep

📌 Demand Generation (Gurugram)
🏢 Neolytix
📍 Gurugram