Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone New Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us Role Overview As Director of Marketing Analytics you will lead the data-driven marketing function focusing on strategy measurement and optimization to accelerate business growth in a agile SaaS environment This pivotal role involves steering the marketing analytics roadmap managing a specialized analytics team and collaborating with cross-functional stakeholders to translate insights into tangible organizational impact Key Responsibilities Develop and execute the marketing analytics strategy and long-term roadmap aligned with SaaS business objectives Build and lead a high-performing team of marketing analysts and data scientists focused on extracting actionable insights from complex datasets Drive the measurement reporting and optimization of multi-channel campaigns digital organic paid ABM including forecasting attribution and ROI anal

📌 Director - Data Analytics (marketing Analytics) (Bengaluru)
🏢 FreshWorks
📍 Bengaluru