Location: Based in India | Market responsibility across India & UAE
Company: Medworks Medical Equipment LLC (Dubai) / NextGen Medworks India
About the Role:
Medworks is looking for an experienced Country Manager – Spine and Orthopedics to lead our Spine business across India and UAE, with a solid focus on advanced technologies including RF Plasma (Coablation), UBE (Unilateral Biportal Endoscopy), and other spine surgery platforms utilizing plasma probe technology. This is a high-impact leadership role for someone who understands the clinical and commercial side of spine surgery, and who can build a market from the ground up while developing a team to sustain long-term growth
Key Responsibilities
- Lead and grow the Spine & Orthopedics business across India, with direct ownership of market development for RF Plasma, UBE, and related spine surgery technologies
- Develop and establish the Spine market in UAE, building clinical relationships and commercial presence from the ground up
- Recruit, train,
and develop a high-performing regional sales and clinical support team
- Manage and strengthen distributor relationships across North, West, and East India
- Build and execute go-to-market strategy for spine technologies, including surgeon training, KOL development, and hospital onboarding
- Drive revenue growth and market share across both territories.
- Collaborate with global technology partners on product positioning, pricing, and training support Represent the company at key medical conferences, surgeon workshops, and industry events.
Key Skills & Competencies
- Proven experience in Spine/Orthopedic medical device sales and market development, ideally with exposure to RF plasma, endoscopic spine (UBE), or related surgical technologies
- Strong track record of building teams and managing distributor networks
- Experience developing a market in the UAE/GCC region is a strong plus
- Excellent relations