New Initiatives and Business Expansion Manager (Delhi)

New Initiatives and Business Expansion Manager (Delhi)

12 Aug
|
MARS Cosmetics
|
Delhi

12 Aug

MARS Cosmetics

Delhi

Job Title- Manager – Founder’s Office New Initiatives & Growth

Location- Netaji Subhash Place

Experience- 4-8 years

About MARS Cosmetics-

MARS Cosmetics is a fast-growing beauty brand built around a simple belief: high-quality makeup should be accessible to everyone. With a strong presence across e-commerce, quick commerce, contemporary trade and offline retail, MARS is entering its next phase of growth—expanding into new categories, channels, markets and business opportunities.

The Role-

We are looking for a high-ownership business builder to join the Founder’s Office and lead new initiatives and strategic growth projects.

This is not a conventional strategy or marketing role. You will work directly with the founders to identify growth opportunities, validate new ideas and convert promising opportunities into scalable businesses.

The role combines strategy, analytics and hands-on execution. You may be evaluating a new category one month, launching a channel pilot the next, and building the operating plan for a new market after that.

Key Responsibilities-





Identify new growth opportunities

1. Identify attractive opportunities across new categories, channels, customer segments, geographies and business models.
2. Study consumer behaviour, market trends, competitors and emerging beauty formats.
3. Develop clear business cases covering market potential, consumer proposition, economics, investment requirements and execution risks.
4. Prioritise opportunities based on strategic fit, commercial potential and ability to win.

Build and launch new initiatives

1. Convert selected ideas into structured pilot plans with clear objectives, timelines and success metrics.
2. Lead pilots from concept to execution, coordinating with product, marketing, sales, e-commerce, retail, supply chain and finance.
3. Test demand, pricing, assortment, positioning and channel strategy before committing significant resources.
4. Scale successful pilots into repeatable business models and cl

📌 New Initiatives and Business Expansion Manager (Delhi)
🏢 MARS Cosmetics
📍 Delhi

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